Endgame Training Course

Communications Tools

ASH produces training webinars, resource sheets, and infographics to support your communications needs with media and social media.
If you’d like assistance or training on a specific social media platform or communications element not listed below, please submit your request here.

Media Planning and Resources

Public Speaking Preparation

How to Prepare a Press Release

How to Prepare a Letter to the Editor

How to Prepare an Op-Ed

Sample Letters to the Editor


PESO (Paid, Earned, Shared, Owned) Model Resource Sheet

How to Start a Newsletter

How to Write a Letter of Support

Paid, Earned, Shared, and Owned (PESO) Media Planning

Social Media Resources

Getting Started on Social Media

Social Media Best Practices Booklet

How to Establish Posting Standards

Responding to Comments

Getting Facebook Ads Approved

Tobacco Endgame Matters Podcast

Action on Smoking & Health

TEM is about identifying how we can achieve and plan for a tobacco-free California using policy and people power. In each episode, TEM hosts will engage subject matter experts to discuss niche topics within tobacco control and highlight California-specific progress and the opportunities they offer advocates. Hosted by Saoimanu Sope & Carol Maytum.

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