Communications Tools

ASH produces training webinars, resource sheets, and infographics to support your communications needs with media and social media.

If you’d like assistance or training on a specific social media platform or communications element not listed below, please submit your request here.

Media Planning and Resources

Public Speaking Preparation

How to Prepare a Press Release

How to Prepare a Letter to the Editor

How to Prepare an Op-Ed

PESO (Paid, Earned, Shared, Owned) Model Resource Sheet

How to Start a Newsletter

How to Write a Letter of Support

• PESO Model PowerPoint Slides

Social Media Resources

Getting Started on Social Media

Social Media Best Practices Booklet

How to Establish Posting Standards

Responding to Comments

Getting Facebook Ads Approved

Retrieving Analytics

Videography 101 for Social Media (Part 1: Filming)

PowerPoint Slides: Creating Videos to Amplify Your Organization’s Social Media Presence

Videography 101 for Social Media (Part 2: Editing)

Videography 101 for Social Media (Part 3: Final)

PowerPoint Slides: Optimizing Instagram Engagement using Stories and Reels

Instagram Training (Part 1: Stories)

Instagram Training (Part 2: Reels)

PowerPoint Slides: The Hype Around TikTok and How to Use It as a Communication Tool

Sample Social Media Posts

TikTok Features to Know

Additional Presentation Slides

Social Media Resources produced by Latinos Unidos Contra el Habite y Adicion a Tabaco (LUCHA):

• How to Respond to Comments
• Cómo Responder a los Comentarios
• Tobacco Control Best Practices on Social Media
• Control del Tabaco en las Redes Sociales

PowerPoint Reviewing the Communications Tools Available from ASH on This Webpage for LLAs